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• Green Signs for LF USA Empire State Building Office   signage system, spatial design

  Green signs designed for LF USA's new LEED certified office at Empire State Building.

  
• Pop-Up NYC   pop-up book

  Series of pop-up books inspired by New York City icons. Each spread visualizes respective icons from the topview while it also represents cityscape from the side view.
  
  Featured on:
    • High Touch (Gestalten)
    • In Effect (Dopress)
    • www.behance.net
    • www.booooooom.com
    • www.ffffound.com
    • www.designtaxi.com
    • www.okaygreat.com
    • www.scene360.com
    • www.gotopublicschool.com
    • www.picamemag.com
    • think.bigchief.it
  

  
• Icons   motion graphics

  A short animation celebrating Gucci's 90 years of iconic history and 10 million milestone on Facebook.

  
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• Hee.Lim   brand identity, web design & developing

  Logo and website design for New York based fashion designer Hee.Lim.

  
• Hothouse Portfolio   book design, layout design

  Portfolio book designed for Hothouse Branding Group at LF USA.

  
• Richard Serra   poster, 3-D typography, photography

  Poster designed for Richard Serra lecture using 3-dimensional typography inspired by the sculptor's work.
  Featured on Papercraft (Gestalten)

  
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• The Royal Tenenbaums   motion graphics

  Opening title sequence proposed for the movie Royal Tenenbaums.
• Joojos   brand identity, packaging

  Logo, character and package design for Joojos, a Brooklyn-based baby shoe brand.

  
• Jenny Packham Boudoir   brand identity, package design

  Logo and package design for Jenny Packham Boudoir.

  
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• Lulu by Lulu Guinness   package design

  Hang tag and box design for Lulu by Lulu Guinness.

  
• Dahlia Noir   wall graphic design

  Wall graphic proposed for Dahlia Noir.

  
• The Greatest Show on Earth   Mixed-Media, Experimental Typography

  "The Greatest Show on Earth" is a three-dimensional typographic exploration inspired by vintage broadsides from the golden age of circus (1880-1910). Incorporating circus' entertaining form of communication into letters, a miniature circus tent is constructed to stage a "stunt show" of 26 "performers." Also, an interactive poster consists of printed metal board and alphabet magnets invites the audience to participate in the show.

  
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• Jonathan Adler   Package Design

  package design for Jonathan Adler Accessories.

  
• Color   brand identity, package design, art direction

  Logo, hang tag and art direction for Faded Glory COLOR.

  
• The Darjeeling Limited   motion graphics

  Opening title sequence proposed for the movie The Darjeeling Limited.
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• Sheex Performance Fabric Sheets   icon design

  Icons developed for Sheex performance fabric sheets.

  
• Blue Note Jazz Concert   poster design

  Poster proposed for Blue Note Jazz Concert.

  
• Peak Organic   brand identity, package design

  Logo and package design proposed for Peak Organic Beer.

  

Daisy Lew is a multidisciplinary designer.
She was born in Illinois, grew up in Seoul, studied and currently is based in New York City.
She loves traveling and enjoys getting lost in a new city.

DOWNLOAD FULL RÉSUMÉ HERE.

• Hothouse Branding Group / LF USA - New York, NY
  

  Graphic Designer | Global Fashion, Home & Accessories Holding Company
  March 2012-Present

• Daisy Lew Design - New York, NY
  

  Owner | Freelance and Consultation
  2010-Present

• Baron & Baron - New York, NY
  

  Full-time Freelance Designer | Creative Agency
  August 2010-February 2012

• We Are Plus - New York, NY
  

  Design Intern | Creative Agency
  February-June 2010

• The Donna Karan Company, LLC. - New York, NY
  

  Graphic Design Intern | International Fashion Design Company
  September-December 2009

• JWT - New York, NY
  

  Integrated Production Intern | Global Advertising Agency
  June-August 2009

Please feel free to contact to discuss freelance or collaboration.

lew.daisy [at] gmail [dot] com